This Privacy Policy
describes how your personal information is collected, used, and shared when you
visit or make a purchase from (the “Site”).


When you visit the
Site, we automatically collect certain information about your device, including
information about your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as you browse the
Site, we collect information about the individual web pages or products that
you view, what websites or search terms referred you to the Site, and
information about how you interact with the Site. We refer to this
automatically collected information as “Device Information.”

We collect Device
Information using the following technologies:

“Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit

“Log files” track actions occurring on the Site, and collect data including
your IP address, browser type, Internet service provider, referring/exit pages,
and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record
information about how you browse the Site.

Additionally when
you make a purchase or attempt to make a purchase through the Site, we collect
certain information from you, including your name, billing address, shipping
address, payment information (including credit card numbers, Apple Pay, Google
Pay, Amex, PayPal, Klarna, email address, and phone number.  We refer to
this information as “Order Information.”

When we talk about
“Personal Information” in this Privacy Policy, we are talking both about Device
Information and Order Information.


We use the Order
Information that we collect generally to fulfil any orders placed through the
Site (including processing your payment information, arranging for shipping,
and providing you with invoices and/or order confirmations). 
Additionally, we use this Order Information to:

Communicate with
you; Screen our orders for potential risk or fraud; and when in line with the
preferences you have shared with us, when in line with the personal preference
you have shared with us provide you with information or advertising relating to
our products or services.

We use the Device
Information that we collect to help us screen for potential risk and fraud (in
particular, your IP address), and more generally to improve and optimize our
Site (for example, by generating analytics about how our customers browse and
interact with the Site, and to assess the success of our marketing and
advertising campaigns.)



We share your
Personal Information with third parties to help us use your Personal
Information, as described above.  For example, we use Shopify to power our
online store--you can read more about how Shopify uses your Personal
Information here:  We also
use Google Analytics to help us understand how our customers use the Site--you
can read more about how Google uses your Personal Information here:  You can also opt-out of
Google Analytics here:

Finally, we may also
share your Personal Information to comply with applicable laws and regulations,
to respond to a subpoena, search warrant or other lawful request for
information we receive, or to otherwise protect our rights.

As described above,
we use your Personal Information to provide you with targeted advertisements or
marketing communications we believe may be of interest to you.  For more
information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at


You can opt out of
targeted advertising by:




Additionally, you
can opt out of some of these services by visiting the Digital Advertising Alliance’s
opt-out portal at:



Please note that we
do not alter our Site’s data collection and use practices when we see a Do Not
Track signal from your browser.

If you are a
European resident, you have the right to access personal information we hold
about you and to ask that your personal information be corrected, updated, or
deleted. If you would like to exercise this right, please contact us through
the contact information below.

Additionally, if you
are a European resident, we note that we are processing your information in
order to fulfil contracts we might have with you (for example if you make an
order through the Site), or otherwise to pursue our legitimate business
interests listed above.  Additionally, please note that your information
will be transferred outside of Europe, including to Canada and the United



When you place an
order through the Site, we will maintain your Order Information for our records
unless and until you ask us to delete this information.


We may update this
privacy policy from time to time in order to reflect, for example, changes to
our practices or for other operational, legal or regulatory reasons.


The Site is not
intended for individuals under the age of 18.


For more information
about our privacy practices, if you have questions, or if you would like to
make a complaint, please contact us by e-mail at or by mail using the details provided below:

Lizzie May Boutique
Events Ltd


The Grey House

36b Marsh Lane

Hemingford Grey


PE28 9EN

United Kingdom